Performance analysis
The data that FMCG Brands receive from the distributors and retailers in China is either spotty, incomplete or at a high-level granularity, thus offering limited value for further strategic decisions.
To better understand the overall market, FMCG Brands need more thorough access to insightful analyses.
Our Proposal
Access extremely granular and exhaustive loyalty card transaction data
Gather specific insights based on standard and tailor made category analyses
Develop understanding of market and benchmark own performance vs. competitors
Our Expertise
- Category performance analysis (down to SKU level)
- Seasonality analysis
- Sell-out dashboards
- Snapshot vs. On-going monitoring
Case Studies
“China market is complex because of its size, geographical diversity and disposable income difference. Therefore only the analysis of first hand data can provide a thorough understanding of consumer behaviour and habits.„
Consumer behavior
The habits and preferences of Chinese consumers are never static. Especially in a context of ever-advancing technological possibilities, a precise and updated understanding of consumer behaviors is becoming increasingly critical for FMCG firms to gain competitive advantages.
Our Proposal
Access extremely granular and exhaustive loyalty card transaction data
Gather specific insights based on tailor made shopper behavior analyses
Develop actionable shopper insights for strategic and operational decision making
Our Expertise
- Definition of relevant shopper panels
- Consumer behavior analysis
- Product affinity analysis (category or cross-category basket analyses)