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Data Analytics2019-01-28T15:05:35+00:00

PERFORMANCE ANALYSIS


Syndicated data is often very high level and it is quite hard to form a clear picture of what is going on in the market…

CONSUMER BEHAVIOR


FMCG firms are realizing that they need to have access to valuable and precise point of sale insights to react rapidly to changes in the market…

Performance analysis

The data that FMCG Brands receive from the distributors and retailers in China is either spotty, incomplete or at a high-level granularity, thus offering limited value for further strategic decisions.

To better understand the overall market, FMCG Brands need more thorough access to insightful analyses.

Our Proposal

Access extremely granular and exhaustive loyalty card transaction data

Gather specific insights based on standard and tailor made category analyses

Develop understanding of market and benchmark own performance vs. competitors

Our Expertise

  • Category performance analysis (down to SKU level)
  • Seasonality analysis
  • Sell-out dashboards
  • Snapshot vs. On-going monitoring

China market is complex because of its size, geographical diversity and disposable income difference. Therefore only the analysis of first hand data can provide a thorough understanding of consumer behaviour and habits.

Consumer behavior

The habits and preferences of Chinese consumers are never static. Especially in a context of ever-advancing technological possibilities, a precise and updated understanding of consumer behaviors is becoming increasingly critical for FMCG firms to gain competitive advantages.

Our Proposal

Access extremely granular and exhaustive loyalty card transaction data

Gather specific insights based on tailor made shopper behavior analyses

Develop actionable shopper insights for strategic and operational decision making

Our Expertise

  • Definition of relevant shopper panels
  • Consumer behavior analysis
  • Product affinity analysis (category or cross-category basket analyses)