Cosa possono imparare i rivenditori e le aziende dei consumer packaged goods dall'effetto del COVID-19 sul mercato cinese Roma, Shanghai, 05 maggio 2020 - A gennaio di quest’anno, la Cina è stato il primo Paese a essere colpito dal COVID-19. Il governo cinese ha adottato misure severe a partire dal 23 gennaio, data in cui è stato stabilito l’inizio della fase di lockdown e di coprifuoco a livello nazionale. Grazie alla disponibilità dei dati di [...]

Shanghai, April 24th 2020   We get asked more and more often: “is China back to normal now?” a simple question, yet the answer is complex and requires proper assumptions. In order to provide a proper answer, our hypothesis rests on two dimensions: first of all, China is not a monolithically entity, it’s a continent-sized country with a multitude of climates, dialects, development levels. Second, normality is not a matter of black versus white, but [...]

Shanghai, January 30th 2020   As a result of the outbreak of the 2019-nCoV, at least 170 people are dead and over 7,800 cases have been confirmed in Mainland China, at the time of writing. The virus has also spread globally and reached 17 countries, with 84 confirmed cases. China is sparing no effort in trying to contain the spread of virus and saving lives. There was a marked shift in the handling of the [...]

Our previous article has introduced the KOL phenomenon. The next question to answer is, how impactful are these KOL in reality? Take for instance two particularly impacted industries in China: fashion and beauty. By involving several KOLs, a Weibo (Twitter-like social media) hashtag activity hosted by beauty brand SK-II in 2018 generated a massive amount of views and comments; by the end of February 2019, this activity had received 200 million reads and triggered 1.78 [...]

In our previous article, we dug into the complexity of China e-commerce and some major implications for international brands. One of the major take-aways was that China e-commerce strategies cannot be designed "in a vacuum"; any China e-commerce strategy must consider the overall physical and digital landscape that drives the Chinese consumer's decision journey. As a matter of fact, while e-commerce itself can often be a channel that drives awareness and consumer education, it is [...]

In our previous article, we explained why China’s e-commerce has reached unprecedented levels of complexity and sophistication, presenting both an opportunity and a challenge for international brands developing a commercial strategy for the Chinese market. At Battaglia Advisory Services, we developed a framework aimed at guiding the definition of any e-commerce strategy for China. In the market, each relevant e-commerce player can be described across three dimensions: Product Category Focus, Business Model and Border [...]