China has become the largest e-commerce market and its online shopping ecosystem is unquestionably the most exciting, innovative & unique in the world. Globally, it has set the benchmark for online shopping. Domestically, it has become a channel that cannot be any longer considered secondary by brands aiming at succeeding in the Chinese market. Its current scale and forecasted growth already made e-commerce a strategic priority for players across several Consumer Goods segments, from [...]

China is the famous “world manufacturing factory”, which has many No. 1 in the production volume in different categories. CLIENT BACKGROUND Our client is a mid-sized medical device and consumables manufacturer, who want to enter China mar-ket. They launched the project to better understand how’s China market, where are the risks, how to define the strategy and what’s the action plans. KEY FINDINGS With the 2009 new blueprint for healthcare reforms and the 12th [...]

Although China restaurant industry is growing stably in recent years, the high-end market is going through a hard time due to the anti–corruption activities by government since 2012. In order to raise the attendance, many high-end restaurants are transforming themselves to public catering. CLIENT BACKGROUND Our client is a world-famous investment group who is interested in developing a high-end restaurant in China. They want to have an in-depth understanding about the market size and [...]

Our client is a world-famous resort chain group. The project was aimed at investigating the market for Chinese outbound leisure tourism and design a better strategy. MARKET SITUATION Thanks to rapid urbanization, rising disposable incomes and relaxation of restrictions on foreign travel, the market for Chinese leisure tourism has been growing extremely fast. There were almost 40 million outbound leisure departures in 2013 (growing at 12% per year) and the number is expected to [...]

China represents one of the most rapidly growing healthcare markets in the world and is expected to keep growing for the next decade. Potential opportunities exist in all sectors: Pharmaceutics, Medical Devices and Medical Services. CLIENT BACKGROUND Our client is a mid-sized medical device and consumables manufacturer, who want to enter China market. They launched the project to better understand how’s China market, where are the risks, how to define the strategy and what’s [...]