Market Discovery for China High-end Restaurant

Although China restaurant industry is growing stably in recent years, the high-end market is going through a hard time due to the anti–corruption activities by government since 2012. In order to raise the attendance, many high-end restaurants are transforming themselves to public catering.

CLIENT BACKGROUND

Our client is a world-famous investment group who is interested in developing a high-end restaurant in China. They want to have an in-depth understanding about the market size and market trend in China.

KEY FINDINGS

  • High-end restaurant is strongly impacted by anti-corruption activities by government
  • Shanghai, Beijing, and Hongkong are the three biggest markets for high-end restaurants
  • High-end restaurants lower their price by adjusting the menu and giving out group coupons and vouchers

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2018-12-20T13:57:46+00:00