Our client is a world-famous resort chain group. The project was aimed at investigating the market for Chinese outbound leisure tourism and design a better strategy.
Thanks to rapid urbanization, rising disposable incomes and relaxation of restrictions on foreign travel, the market for Chinese leisure tourism has been growing extremely fast.
- There were almost 40 million outbound leisure departures in 2013 (growing at 12% per year) and the number is expected to grow even faster.
- The outbound leisure expenditure represents a market worth about 60 Billion Euro in 2013.
- Vast majority of Chinese travelers still prefer traveling within Asia.